Chapter 5: Enhancing Collaboration Using Web 2.0

Managing in the Digital World

Web 2.0 dynamic web application that allow people to collaborate and share information online. These application, many organizations have successfully corporate web 2.0 concepts into their business models. Then this chapter explain and can be classified as social software or social media. This allowing people to communicate, interact, and collaborate in various ways. Furthermore, web 2.0, people’s behaviors and societies have undergone rapid changes. Using web 2.0 techniques and social software to support their existing business model. And many organization have built successful business models around the web 2.0. Collective intelligence is one of the major benefit of social software is the ability to harness the “wisdom of crowds,” or may the collective intelligence.

• Discussion forums an electronic bulletin board that allows for threaded discussions between participants. Blogging the process of creating an online text diary made up of chronological entries
• «Amateurization» of journalism replacement of professional journalism by amateur bloggers. Blogosphere the community of all blogs. Social presence tools (microblogging) tools enabling people to voice thoughts through relatively short «status updates». Instant messaging online chat emulating real time written conversations.
• Virtual world’s online environment allowing people to communicate synchronously using 3D avatars. Network effect the notion that the value of a network (or tool or application based on a network) is dependent on the number of other users; if a network has few users, it has little or no value.
• Netcasting (podcasting) the distribution of digital media, such as audio or video files via syndication feeds for playback on digital media players. Social bookmarking allow users to share Internet bookmarks and create categorization systems (referred to as folksonomies. Social cataloging the creation of a categorization system by users. Tagging manually adding metadata to media or other content
• Metadata data about data, describing data in terms of who, where, when, why, and so on.
• Tag clouds a way to visualize user generated tags or content on a site, where the size of a word represents its importance or frequency.
• Geotagging adding geospatial metadata (such as latitude, longitude or altitude) to digital media.
• Collaboration two or more people working together to achieve a common goal.
• Synchronous communication coordinated in time (chatting online).
• Asynchronous communication not coordinated in time (email).
• Virtual meetings a meeting taking place using an online environment.
• Virtual teams work team that is comprised of members that may be from different organizations and different locations that form and disband if needed.
• Web-based collaboration tools enabling teams to collaborate on projects using the Internet.
• Content management system an information system enabling users to publish, edit, version track, and retrieve digital information (or content).
• Peer production creation of goods or services by self-organizing communities.
• Crowdsourcing the use of everyday people as a cheap labor force, enabled by information technology.
• E-lancing self-employed work, similar to freelancing, typically on Internet related projects.
• Viral marketing type of marketing that resembles offline word of mouth communication in which advertising messages are spread similar to how real viruses are transmitted through offline social networks.
• Social search attempts to provide relevant search results by including content from social networks, blogs, or microblogging services.
• Real Simple Syndication (RSS) a family of syndication feeds used to publish the most current blogs, podcasts, videos, and news stories; users can subscribe to these feeds from different sources and view them in one place.
• Web services allow data to be accessed without intimate knowledge of other organizations’ systems, enabling machine to machine interaction over the Internet.
• Widgets small interactive tool used for a single purpose such as taking notes, viewing pictures, or simply displaying a clock.
• Mashups a new application or Web site created by integrating one or more web services.
• Semantic web a set of design principles that will allow computers to be able to index Web sites, topics, and subjects, enabling computers to read Web pages and search engines to give richer and more accurate answers.

In conclusion, web 2.0 application have spawned the emergence of social software that people widely used for communicating and socializing. Besides, media sharing applications allow people and organizations to share imagine, video, slide shows, or podcasts with others. Web 2.0 technologies have enabled new forms collaboration for organizations and individuals. These technologies have enabled web-based collaboration tools such as Google apps or Microsoft share point as well as content management systems. The reach of social network is also used by business organization to market their products or services through viral marketing. Social search incorporate blog posts, status updates, and other information from people within and outside a person’s social network. Finally, in organizational contexts, integration, which existing technologies and security are of primary concern.